Strategic Plan – Assessing the Success Plan

Course Objective: Develop the skills to assess the success of the plan.

• Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
• Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

Prepare a strategic plan that contains the following sections:

• Executive Summary
• Company Overview (with ticker symbol)
• Company History
• Products and or services
• Operations
• Vision
• Mission Statement
• Corporate Values & Culture
• SWOT Analysis
• Competition
• Management team/Leadership
• Financial Outlook (financial predictors)
• Strategies
• Conclusion

Instructions:

• Paper must be written in 7th Edition APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
• Make sure you use adequate, credible and reliable APA source citations to support your work.
• This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE (not OTC). As a graduate student it is your responsibility to properly conduct research and confirm your company selection meets requirements as outlined. 
• To confirm your company is on the NYSE and or NASDAQ please use the following links to conduct a search
  • Nasdaq Company Search
  • NYSE Company Search
• You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission. Submittals of assignments/papers to previous courses are not accepted.
• Review the examples listed below prior to submittal.
  DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

• You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
• Your paper should be in essay format; not bullet format.
• Minimum 12 full pages of content (Word Document only no PDFs accepted) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).
• All charts, graphs and pictures are to go in appendix (not a substitute for content)
• Assignments used in prior courses are not accepted for grading in future courses (ex: Marketing 600). 
• Review DO NOT LIST OF COMPANIES (COMPANIES TO AVOID) in below attached PDF.
• Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course. 
• Strategic Plan requires a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**

Please make sure you review the below links on what constitutes a paragraph, when to use a comma and the use of 1st person PRIOR to submitting your week one written assignment: