Artificial Intelligence

Artificial Intelligence (AI) and Promotions
There are many AI tools that are emerging with various levels of capability. Many people believe that AI should be able to write advertising copy that can generate a message that effectively addresses consumers needs. In this assignment, you will investigate the current capabilities of an available AI tool and generate a promotional message.
Part I: Using AI to Write Copy
Using an AI tool of your choice, generate a prompt to have the tool write copy for an advertisement on a product that failed in the market e.g., Cheeto’s Duster, Clairol Yogurt Shampoo, WOW! Chips). Copy and paste the prompt you used as well as the results you received from your query below.
Part II: Applying Human Emotional Intelligence to Messaging
Consider the results from the AI tool. You are likely to find that one major issue with the response you received from AI is that it lacks human emotional intelligence and tends to hallucinate or “fake” information. The success of advertising hinges largely on its ability to elicit an emotional response from people, so promotional messaging must have an emotional appeal.
Evaluate the results from the AI tool, rewrite the query results you received in Part I, and include an emotional appeal. Additionally, make any adjustments to ensure the messaging is accurate. Include your updated message below.

Part III: AI and Effective Messaging
Discuss in 150 words the adjustments you needed to make to the AI tool results. Include strategies for how you could have better prepared the AI tool to complete the task. Additionally, address which aspects of human emotional intelligence needed to be incorporated into the copy to increase the effectiveness of the message.

References: Provide APA-formatted references for all resources you have cited.