Marketing Strategy

This is an individual assignment where you will execute a business-to-business marketing strategy at a manufacturer for a motion capture sensor company. A successful marketing strategy requires careful consideration of the following interdependent factors: setting a list price and then set discounts for market segments, allocating sales and marketing resources for each targeted segment, and listening to customer feedback through dynamic video interviews. Ultimately you must achieve a sustainable revenue stream to maximize cumulative profit for the company. The simulation will help you learn of the role that marketing plays in attaining firm strategic objectives, and inter-functional dependencies that influence the marketing function’s success.
Clear connection to course concepts from textbook through in-text citing of the textbook is required to earn a passing grade for this take-home final exam.
APA format with the sections below at a minimum is required for this final exam. The assignment will consist of no less than 6 pages of body/text (does not include title page, introduction, conclusion, or reference pages) and no less than the textbook and simulation as references. To earn a passing grade.

Title page
Overview of the simulation
Strategic plan prior to play
Vision, objectives, goals, tactics
Annual Standing each year
Final results discussion
Expected results vs. actual results
Wins/challenges
Personal Takeaways – Share the value of the assignment as it relates to application of course concepts.
Appendix (screen shot of final results at a minimum)
References (Text, simulation, at a minimum for a passing grade)

Process for completing the submission (only a recommendation)

1. Review all of the information on the prepare page of the simulation
2. Sales information, product features, feature performance over time, financial statements
3. Tutorial (analyze tab)
4. Develop a strategic plan, connected to course concepts (cite)
5. Format the paper to include sections for decision rounds for each of the three years of decisions
6. Go through the decisions, take good notes about your rationale for decisions (decide tab)
7. Review analyze tab between decisions, read any news, review dashboard
8. Revise notes into submission, adding any subheadings that assist in understanding of your submission
9. Review the entire submission with the textbook table of contents open and review your work for any additional course concepts that you could expand upon and cite
10. Review the work in its entirety prior to creating the Personal Takeaways section