Multichannel and Omnichannel Marketing

An overview of multichannel marketing. Over the last few years, a related marketing strategy has emerged called omnichannel marketing. After reading chapter 6, research both topics and answer the following questions (provide the APA references for your sources at the end of the assignment):

1. Define omnichannel marketing.
2. Explain the major difference(s) between multichannel marketing and omnichannel marketing?
3. Name one company that uses multichannel marketing and describe how.
4. Name one company that uses omnichannel marketing and describe how.
5. How does a leader/manager determine which one is best for their company?
   PLEASE READ AND FOLLOW THE REQUIREMENTS BELOW:
   • Use MS Word for this assignment
   • Type each question and then follow with your answer.
   • Min/Max pages for content: Minimum is 1 page (although I’m not sure you can give quality details in one page); maximum is 2 pages. (+ the reference page)
   • Reference Page: You do NOT have to do in-text citations; but you must have a reference page with the full reference for all of your sources at the end of the document, using APA style.
   • You can do a cover page OR simply put your name at the top of the first page.