Expected Return of Feedback and Marked Work:
14 days from submission
Assignment Weighting: 100%
Word Count: 4000 words
Learning Outcomes Assessed by this Assignment:
LO1: Demonstrate an in-depth knowledge of traditional and current approaches to study differences between cultures and distinguish the relevance of culture and its essential link to the global business environment of the 21st century. LO2: Discuss cultural factors and their impact on international business. LO3: Present key issues in intercultural or multicultural management. LO4: Apply a range of appropriate theoretical frameworks related to cross-cultural management issues.
Assignment:
• You are required to create a 4000-word report about a chosen global company to discuss its cultural management practices
• Choose a large company that operates in several nations.
o Discuss how the company manages culture factors by using real-life examples
o Refer to relevant theoretical concepts taught in live learning journey sessions
o Discuss any current or foreseeable issues with the firm’s cultural practices
o Suggest recommendations for how your selected firm can manage culture practices to thrive in today’s everchanging global landscape
Guidance
Company Profile:
– You chosen company could be a food outlet or other relevant corporations. Examples include Nespresso, McDonald’s, Estee Lauder, Disney
Structure:
Please follow the structure below and include all the elements.
1. Introduction (300 words) – explain the concept of culture and its importance in relation to the management of an organisation. Please then state the purpose of this report.
2. Company Overview (300 words) – provide an overview of your selected firm. You can answer the following questions in this section:
– What services does your company offer to customers?
– How many countries does your firm operate within?
– How has your company grown in terms of size?
3. Cultural Management Practices (1500 words) – discuss how your chosen firm manages culture across a range of dimensions. You can provide answers to the following questions in this section:
– What leadership approach does your firm take to meet cultural requirements?
– How does your firm manage a globally diverse workforce?
– How does your firm adapt its product offering to consumers across the world to meet varying cultural requirements?
– How does your firm communicate to consumers to meet the requirements of operating as an international organisation?
– How does your firm deal with social media marketing across the globe?
4. Issues with cultural management practices (1000 words) – discuss any issues your firm has dealt with in relation to managing culture across the world or any potential issues you can foresee from your research. You can provide answers to the following questions in this section:
– How does your firm deal with issues in relation managing diversity of employees within their organisation?
– How does your firm deal with cultural issues in relation to communicating with customers?
5. Recommendations (750 words) – apply your research to provide suggestions for how your chosen firm can enhance its global cultural practices. You can provide answers to the following questions in this section:
– How can your firm develop its existing global cultural management practices?
– What new practices can help your firm to meet cultural needs within their organisation?
– How can your firm respond better to consumers across the globe?
6. Conclusion (150 words) – provide a short summary of your report
Your analyses must be supported by:
– Relevant traditional and current cultural management concepts and theories
– Research evidence, images and infographics of your chosen company. This can include content from the chosen firm’s websites, social media channels as well as other applicable sources
– Citations and a complete reference list
Other points to note:
– Include anonymous cover sheet including student ID before your introduction
– Your total wordcount excludes figures, graphs and images as well as the reference list
– Please use Times New Roman or Arial font (size 11 or 12)
– Please use double spacing
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