3. Reasons for international business(1-1½ pg):
a. Why did the Company decide to enter/compete in host country?
4. Cultural and other differences in the host country (1½-2 pg):
a. What were the cultural and other differences between home and host country?
6. Lessons Learned and Conclusion (½-1 pg):
a. How could the Company have done things differently? What are the key lessons learned for the company?
References
1. Introduction & Company Background Information (1½ -2
a. Nature of business
b. History, Mission/Vision
c. Competitive information
d. Recent Company News
2. Host Country Background Information (1½ -2 pg)
a. Cultural environment
b. Admin/Political environment
c. Geographical factors
d. Economic factors
e. Risks/Ranking
5. International business/marketing strategy in host country (1½-2 pg)
a. How did cultural and other differences influence the business and marketing strategy of the company in the host country?
References
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