When brand names become connected with positive attributes, the company can prosper. On the other hand, when the brand becomes part of a controversy, the company must act.
Session Long Project 3 Resources
A US ban on kangaroo leather would be an animal welfare disaster – and a missed farming opportunity (2021)
H&M upsets Vietnam after kowtowing to Beijing over ‘problematic map’ (2021)
Most Americans Support Tough Stance Toward China on Human Rights, Economic Issues (2021)
Pressing China on human rights – even if it hurts economic relations – has Americans’ bipartisan support (2021)
Threats and Opportunities in the Global Marketplace (2019)
Personal Values and Ethics (2019)
Fragility, Conflict & Violence
SLP Assignment
International Crisis Interventions
Research two incidents in which an international brand becomes involved in a controversial situation. Focus on situations that occurred outside of the United States. It may be a current news story or conduct internet searches for an incident (less than three years old).
You will write a 2-page report:
- Provide a brief background of each incident and how the company was affected in the news, social media, etc.
- Explain how the company reacted. (1 page for each situation)
No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation .
Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
SLP Assignment Expectations
Use the attached APA-formatted template to create your submission.
Your submission will include:
- Completed Template
- BODY OF PAPER: 2 pages
- TOTAL LENGTH: 4 pages (Cover page, BODY: 2 pages and 1-page Reference List)
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