Order N Get Limited is an online Company formed between Dubai Consultancy Limited www.Dubaiconsultancy.ae and African Salihiya Cargo and Clearing limited www.africansalihiya.com . The venture has brough together two companies. Each contributing an enormous experience in the specific areas. A UAE partner and a Kenyan partner each representing a resourceful hub and robust market economy.
Dubai Consultancy offer an enormous network with a huge base of sellers for sourcing out of Dubai’s massive inventory of products coming from all corners of the world. The collaboration between these two corporations brings their strengths together. Dubai Consultancy’s extensive market reach in Dubai for sourcing sellers who offer wide selection of products.
African Salihiya Cargo and Clearance Limited highly reputed performance of logistics solutions provider to the Kenya Market over decades. African Salihiya takes pride in consistently adding value to their customers by their unrivaled customer centric services. As a trusted name in the industry, It enjoys great relationship with its large customer base exceeding 40,000 actively served clientele. Having earned a reputation in service excellence, African Salihiya Cargo and Clearance will provide a market entry and befitting delivery for the online sales of OnG. OnG by design is a complete chain with powerful links that promise a capable sourcing and agile delivery to create a customer delight.
The target is initially Kenya market who already sources an enormous volume of their supplies from Dubai for many years. Buyers in the market traditionally include many East and Central African countries to which Kenya is the Gateway.
While the targeted market of Kenya and its neighboring markets procure their order via traditional ways, the pandemic situation-imposed travel restrictions compelled the market to find an alternative method to shop for their goods from markets overseas. An online purchase system offers is the answer to this pressing necessity. The online digital market in Kenya has established itself in the form of websites such as Jumiah offering products form the local sellers on their portal. This caters to the individual buyer with locally sourced products.
OnG will introduce both B2B and B2C models with a greater verity of products, guaranteed quality and a bigger range of sellers. Egypt is soon to join UAE as source of products within the COMESA territories that enjoy duty concession for good imported.
Above is the course subject and the assignment it to present a coursework of 2500 words. Referenced in Harvard style. Marketing strategy for the above operation in line with the materials provided. All will be enclosed to the email.
You may use charts and figures as you may find suitable. Please ensure all instructions are followed in the writing without exceeding the word couint.
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