Select a Fortune 500 company (use this list for help identifying companies: http://fortune.com/fortune500/ (Links to an external site.)). Look up the company’s annual report (Fortune (Links to an external site.) conveniently provides links to the annual reports for these companies). In a paper, (you might find this link (Links to an external site.) helpful for reading an annual report):
- Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
- Summarize the products the company produces and sells and who their target customers are.
- Describe factors that could shift the demand curve for the company’s product(s) (see the risk factors discussed in the K-10).
- Describe factors that could shift the supply curve for the company’s product(s) (see the risk factors discussed in the K-10).
- Describe whether the company’s product(s) would be expected to have an elastic demand or inelastic demand.
- Discuss the firm’s profitability with an explanation of the difference between accounting profit and economic profit.
- Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
- Describe the market structure that best describes the market the firm is in (see modules 5 and 6).
- Analyze how the market structure affects the profitability and pricing power of the firm.
Adhere to the following standards:
- Your paper should be 8-10 pages in length, not including the title or reference pages.
- Your paper should include at least 5 scholarly (library, not Google) sources (use the Economics Library Guide (Links to an external site.) to start your research).
- Sources such as The Balance, EconomicsHelp.org, Investopedia, and similar websites are not acceptable.
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